Bachelor of Communication and Media Studies


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Communication and Media Studies

Skills and knowledge you may gain from your program:

  • An understanding of communications theory and an awareness of communications media and their impact on society and an appreciation of the historical development of communication and media technologies
  • Knowledge of legal, ethical and policy frameworks governing various communication practices and media technologies
  • An appreciation of the relationship between media and communication practices and broader social issues
  • Critical/analytical thinking
  • Computer skills; ability to use computers and statistical analysis techniques
  • Communication skills – explaining ideas, writing and presenting information succinctly and clearly; public speaking; compiling carefully reasoned reports and essays; skills in debating and negotiating
  • Written and oral communication for different audiences
  • Digital media literacy
  • Knowledge of media and telecommunication industries and institutions
  • Influencing and persuading people/groups; aptitude for leadership
  • Cultural sensitivity; the ability to relate to people from different backgrounds
  • Research skills; data and information collection, processing and synthesis
  • Reporting and editing skills; attention to detail
  • Working to deadlines

Areas of Employment

  • Advertising, Marketing and Public Relations
  • Media and Telecommunications Industries
  • Digital Media and Gaming
  • Communications-related professions in government, corporate, and non-governmental organizations
  • Charities and Philanthropic Organizations
  • Lobbying and Advocacy
  • Education
  • Law
  • Policy Development and Analysis
  • Public Relations
  • Research and Consulting
  • Sports and Live Entertainment
  • Art galleries and museums
  • Program and project management
  • Event planning
  • Public consultation
  • Social media management and analysis

Job Titles of Program Graduates

  • Editor/Writer
  • Digital Strategist
  • Communications Officer
  • Internal Communications Coordinator
  • Web Coordinator
  • User Support Specialist
  • Project Coordinator
  • Social Media Manager
  • Digital Storyteller
  • Content Marketing Lead
  • Digital Marketer
  • Digital Designer
  • Professor
  • Communications Director
  • Information Officer
  • Journalist
  • Media Relations Officer
  • Policy Analyst
  • Mediator
  • Political Agent
  • Human Resources Manager
  • Public Relations Specialist
  • Researcher


  • Pollster
  • Political Strategist
  • Teacher
  • Speech Writer
  • Media Analyst
  • Publisher
  • Festival Co-ordinator
  • Consumer Advocate
  • Business/Technical Writer
  • Copy Writer
  • Announcer/Broadcaster
  • Editor
  • Multimedia Designer
  • Communications Lawyer
  • Market Researcher
  • Events Coordinator
  • Fundraiser
  • Lobbyist
  • Media Production Assistant
  • Advertising Executive
  • Campaign Manager
  • Image Consultant
  • Public Affairs Specialist

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