Lexus Design Award calls upon young creative talent around the world to “Design for a Better Tomorrow.”
Through the “Design for a Better Tomorrow” directive, Lexus is looking for a design that goes beyond the mastery of shape, form and function and becomes a solution to overcome challenges by incorporating three fundamental principles: “Anticipate. Innovate. Captivate.” Designs will anticipate the needs of the user experience as well as benefit society, while demonstrating innovation with fresh, imaginative solutions and captivate their audience.
Open to professionals, students and design enthusiasts around the world. Entrants should be individuals who have reached the age of majority in their home country.
Six Finalists will be chosen to attend Milan Design Week where prototypes of their submitted proposals will be exhibited at the 2020 Lexus Design Event. Before exhibiting in Milan, Finalists will be invited to New York City to participate in a workshop with world class design professionals serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production costs up to ¥3 million JPY (over $25,000 USD), including tax, will be covered. Finalists will receive an Award Certificate and PR assistance through an Award Press Kit.
If you have a design that would make the world a better place, submit your proposal!
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